Ypineapple Limited is on the lookout for a CRM Manager to join our team. We expect you to be driven, passionate, and self-motivated individual, analytical and goal-oriented, with proven experience in the iGaming industry.
The right person will optimise creative and message within digital channels through adopting a test and learn approach, and collate competitor activity for regular distribution to trading, product and marketing teams.
- Key in implementing and managing the customer life cycle funnels for Casino & Sports.
- You will build campaigns and user journeys using BetConstruct and Smartico.
- Assist the Casino Manager in promotion planning and own execution including pre/post analysis.
- You will configure promotions in the various casino supplier back office.
- You will own running of ad-hoc promotions where beneficial for the business.
- You will proactively improve and optimise customer communications and end-to-end journey’s in collaboration with the Casino Manager
- You will assist the Casino Manager in delivering on new promotion mechanics and automation to drive market KPI’s;
- By using market and customer data, you will engage internal analysts in generating actionable CRM strategy insights.
- Execute SMS, newsletter and push notification send outs.
- Ensure the correct communication goes out to the correct segment, at the correct time and according to the plan.
- Follow deadlines and be flexible around with ad-hoc requests.
- Basic reporting on CRM performance.
- Work with BI to maximise data to effectively communicate with customers
- Strong attention to details.
- Friendly and positive attitude.
- Ability to work in a team and collaborate efficiently with internal teams.
- Self-motivated and eager to deliver
- Fluent in English.
- Organised and reliable.
- Interest in CRM and Customer Experience.
- iGaming experience.
- Experience using HTML.
- Able to work as part of a team
What we offer:
- Competitive salary.
- Professional and personal development.
- Dynamic and flexible working environment.
- Modern offices in a new Startup company.