Ypineapple Limited is on the lookout for a CRM Manager to join our team. We expect you to be driven, passionate, and self-motivated individual, analytical and goal-oriented, with proven experience in the iGaming industry.

Job Description:

The right person will optimise creative and message within digital channels through adopting a test and learn approach, and collate competitor activity for regular distribution to trading, product and marketing teams.

Responsibilities:

• Key in implementing and managing the customer life cycle funnels for Casino & Sports.
• You will build campaigns and user journeys using BetConstruct and Smartico.
• Assist the Casino Manager in promotion planning and own execution including pre/post analysis.
• You will configure promotions in the various casino supplier back office.
• You will own running of ad-hoc promotions where beneficial for the business.
• You will proactively improve and optimise customer communications and end-to-end journey’s in collaboration with the Casino Manager
• You will assist the Casino Manager in delivering on new promotion mechanics and automation to drive market KPI’s;
• By using market and customer data, you will engage internal analysts in generating actionable CRM strategy insights.
• Execute SMS, newsletter and push notification send outs.
• Ensure the correct communication goes out to the correct segment, at the correct time and according to the plan.
• Follow deadlines and be flexible around with ad-hoc requests.
• Basic reporting on CRM performance.
• Work with BI to maximise data to effectively communicate with customers

Requirements:

• Strong attention to details.
• Friendly and positive attitude.
• Ability to work in a team and collaborate efficiently with internal teams.
• Self-motivated and eager to deliver
• Fluent in English.
• Organised and reliable.
• Interest in CRM and Customer Experience.
• iGaming experience.
• Experience using HTML.
• Able to work as part of a team

What we offer:

• Competitive salary.
• Professional and personal development.
• Dynamic and flexible working environment.
• Modern offices in a new Startup company.